Public Relations by multiple organizations
Five Ways to Spread the Word about Multiple Congregations
One of the challenges to promoting the ministries of multiple congregations is finding the common elements upon which to base proposals to the community. Three options are available for what the trade terms the "round-up" format:
á Comparing similar programs and letting the distinctive be the setting.
á Discovering that similar programs are fielded in decidedly different ways, and touting the idea of different approaches to the same information for different people.
á Finding that there is absolutely nothing in common, and then going for a celebration of different expressions of the same faith family.
In short, there is always a way to produce linkages.
Here are ten ways to promote this cross-congregational message:
1
Write a query letter to the media to interest them in assigning a reporter to cover this story.
2
Write joint press releases on similarly-themed events at different locations and send it to the media.
3
Organize a "church walk" tour and bus people from congregation to congregation.
4
Provide a multiple-part series with each session to be held at a different location.
5
Participate in area-wide organizations, information fairs, community education venues, that relate to a common ministry and provide representation from all congregations within it.