Assessment for a PR plan
ASSESSMENT: DO WE NEED A PUBLIC RELATIONS PLAN?
Do we need a promotion plan for our organization?
Is the answer "yes" or "no" to these questions:
When someone asks us what we do, and we tell him or her which organization we are involved in, do they say: "Oh, that's interesting. Never heard of it."
Do we tend to do promotions in an ad hoc, knee-jerk way?
Do we have limited resources both in time and money?
Do we sometimes miss important opportunities to promote our organization?
Are we a relatively new organization that not many people know about?
Have we changed what we do since we began but not really communicated this broadly?
Do we operate in an increasingly competitive environment?
Are there other non-governmental or community-based organizations doing similar work and getting more secure funding than us (do our members contribute a substantial amount to independent not-for-profits, perhaps as much or more than they do to the church)?
Do we generally feel that promotion work is a waste of time - we should rather get on with "real" work?
Do we do work that more people should be aware of?
Do we have a profile "out there"?
Is there a possible beneficiary grouping that is largely unaware that we exist?
Do we need to raise funds?
Do we need to attract more volunteers?
Do we need to attract more members?
Do we need to attract appropriate board members?
Do we need to show accountability fairly broadly?
Do we have a negative image that we need to turn around?
Is our organization strong or weak in these areas:
- a good reputation
- seen as being interested in the community's well-being
- good public speakers
- public interest
- people interested in doing promotion work
- people with creative ideas have journalistic skills
- familiarity with how the media works
- time or money for promotions
- promotion workis included in our strategic planning